Challenge
Flight Centre does a large amount of online display advertising and for a recent campaign promoting travel to Japan, they wanted to see how far they could drive audience optimization to achieve low costs on their media.
Solution
Discover Media House customized a programmatic campaign that acquired premium inventory on exclusive Canadian ad exchanges at CPM’s 40% lower than they were typically purchased. The campaign used machine optimizations to target 80% of the budget to the ad creative that produced the top 20% of conversions with a result of cutting CPA costs by a full third.