Media in Canada is a publication that covers media business news. From connection plan innovation and new ad opportunities to research and ratings. We have recently been featured in their publication:
CROSS-PLATFORM PROGRAMMATIC MARKETPLACE LAUNCHES
Vancouver-based Discover Media House has launched with what it calls an Expedia for media, a programmatic ad-platform that incorporates radio, print, television, online and OOH advertising, in one place.
The platform asks clients to set the campaign targets, and then supplies a range of media companies across all the represented platforms, based on the campaign criteria.
Founder Steve Lowry most recently worked as co-founder of Play Taxi Media, and says the idea for the marketplace came from recognizing a need in the market for media buyers to be able to get more granular in their targeting, and save time doing it.
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Mike: So how long do I wait to call?
Trent: Tomorrow… then a day.
Mike: So two days?
Trent: Yeah, I guess you could call it, two days… You know, I used to wait two days to call anybody, but now it’s like everyone in town waits two days. So I think three days is kind of money. What do you think?
Sue: Yeah, but two’s enough to not look anxious.
Trent: Yeah, but I think three days is kind of money…
Mike: Yeah, but you know what, maybe I’ll wait three weeks. How’s that? And tell her I was cleaning out my wallet and I just happened to run into her number.
– Swingers, 1996
Retargeting is to marketers what dating is to single people – not essential but very worthwhile if you can get it right – IF. As Mikey in Swingers knew too well, it’s easy to scare away your target. But done skilfully, retargeting is an elegant courtship… okay, maybe not elegant but definitely better than speed-dialling messages to someone’s answering machine.
Continue reading “Retargeting: So Money, Baby”