We work with savvy marketers in multiple industries

TRAVEL

Discover Media House delivered impressive efficiencies. The campaign brought more conversions than we’d targeted and their programmatic platform enabled us to bring our effective display cost per acquisition below target.

Robin Rowley

Digital Marketing Leader

Flight Centre is one of the world’s largest travel agents, with 180 stores in Canada.

Challenge

Flight Centre does a large amount of online display advertising and for a recent campaign promoting travel to Japan, they wanted to see how far they could drive audience optimization to achieve low costs on their media.

Solution

Discover Media House customized a programmatic campaign that acquired premium inventory on exclusive Canadian ad exchanges at CPM’s 40% lower than they were typically purchased. The campaign used machine optimizations to target 80% of the budget to the ad creative that produced the top 20% of conversions with a result of cutting CPA costs by a full third.

EVENTS

We found in previous ad campaigns, it took us weeks to put together the market information that Discover Media House was able to supply in the space of one hour.

Vincent Salva

Director of Marketing The Art of Productions

The Art Of hosts thought leadership conferences (Art of Leadership, Art of Marketing, etc.) in Toronto, Vancouver, and Calgary, featuring high profile guests such as Chris Hadfield and Arianna Huffington.

Challenge

The Art Of had some new personnel in marketing roles who weren't familiar with some of the media products they'd used in the past and who needed to quickly find media solutions that would drive ticket sales to a fast approaching conference.

Solution

DMH drew on more than 20,000 data points about the local market and surfaced a short list of ideal media sellers in the space of a single client meeting. After acquiring the media, the conference sold out and the Art Of subsequently retained DMH for its next conference.

FINTECH

Discover Media House is incredibly forward thinking with their platform that aggregates everything a marketer would want to know about media options in one place. They made it easy and seamless for us to combine online and offline media in a single campaign.

Rich Elliott

Marketing Director

RentMoola is a fintech startup making it easy for apartment dwellers to pay their rent by credit card instead of writing monthly cheques.

Challenge

RentMoola had buildings with lower adoption levels in Vancouver and the Greater Toronto Area. They wanted to raise awareness of their services in highly targeted locations.

Solution

Discover Media House quickly found all the towers in their network that had elevator screens and put together a campaign combining those screens with highly targeted geo-located mobile phone ads to maximize awareness in localized areas at prices not achievable by other means.

RETAIL

Without Discover Media House, there's no way we would have had time to call and negotiate over 20 suppliers. Through automation, their platform ensured our sale was a big success. It eliminated the busy work, allowing me to focus on making decisions.

Jenny Wong

Senior Marketer, Comor Sports

Comor Sports is a retailer of skis, snowboards, and other adventure sport equipment and clothing. They have store locations in Vancouver, Burnaby, and Whistler.

Challenge

Comor's Boxing Day sale was fast approaching and at the same time the marketing manager was heavily occupied with doing the company's product buying for the next season. She needed a media campaign put together quickly and was short on time.

Solution

DMH exceeded expectations on the campaign by not only saving significant time but also delivering new media options that had ROI over 50% better than previous media.

RETAIL

Discover Media House has saved JYSK a lot of time and money. We had a 217% increase in traffic for our Grand Opening and can credit the great TV and Radio plan that DMH put together for us.

Lynne Williams

Advertising Director

JYSK Canada is one of the country’s largest furniture retailers with over 50 stores located largely in suburban areas.

Challenge

JYSK often renovates stores and opens new locations in smaller centers where they aren’t familiar with media options available. With store re-openings coming up in Prince Albert, Saskatchewan, Kamloops, BC, and Red Deer, Alberta, JYSK needed a way to get the word out without spending an inordinate amount of time on media research.

Solution

JYSK relied on Discover Media House’s detailed database of media products across the country to quickly locate appropriate options and used our auction service to secure well-priced TV and radio advertising.

TRAVEL

Discover Media House's platform delivered phenomenal prices on media that gave us the best results we've seen in offline advertising.

Sean Rollinson

Co-President, Escapes.ca

Escapes.ca is an online travel agency.

Challenge

Escapes wanted to reach as much of Vancouver as possible with a campaign that displayed their brand prominently, but on a tighter budget than many of the big brand national advertisers seen around town.

Solution

DMH formulated an outdoor and print media strategy that guaranteed maximum exposure while achieving low prices with the company's proprietary auction technology. The campaign delivered an average of 47% off rate card and Escapes' Vancouver sales during the campaign jumped approximately 10% from the previous year.

ENTERTAINMENT

We weren't just impressed with what Discover Media House did, we were amazed. I wish their service existed years ago. Everyone who wants to advertise should use this company!

Josh Green

Director Fearmongers

Fearmongers is a rapidly growing company that hosts immersive entertainment experiencec in haunted houses.

Challenge

The client runs their events just once a year at Halloween, and so they have little visibility of the market and typically aren't familiar with what media products might best meet their objective of selling tickets online.

Solution

We gave Fearmongers full access to our database of over 300 media sellers in the Vancouver area, which helped them narrow down their options to posters in some of the busiest skytrain stations in the city. The posters reached the most people possible with the modest budget and powerfully augmented their ongoing PR campaign.